Ethan Soloviev
Founder of Terra Genesis, Chief Innovation Officer at HowGood, and advocate for regenerative agriculture
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Dec 19, 2023 • 49min
271 Ethan Soloviev - What is regenerative agriculture and why it is the wrong question to ask
Ethan Soloviev, founder of Terra Genesis and advocate for regenerative agriculture, discusses the four paradigms of agriculture and emphasizes regenerative agriculture as a journey. They also address misconceptions and criticisms of regenerative agriculture, and explore the use of an AI shopping assistant and sustainable food labels in driving consumer demand for better food choices.
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