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If I Wanted to Grow On Social Media in 2024, I’d Do This
Creator Playbooks
The Importance of Creating Community on Social Media
On social media, it is crucial to focus on creating a feeling, a community, and a strong connection rather than just selling products. Red Bull is an excellent example of this, as they have built a community around the feeling of energy. Knowing and focusing on the 'why' behind your brand helps in creating content that resonates with your audience and fosters a sense of community. Building a community around a shared mission, as demonstrated by George Heaton's brand Represent, can lead to significant success on social media. Therefore, in 2024, it is essential to identify your brand's 'why,' the feeling you aim to create, the community you want to build, and the values that unite them to create engaging and meaningful content that serves your community effectively.
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