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S8 E10: Nik Grills OpenStore About Their Secrets to Success
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Diversifying Customer Acquisition Strategies is Crucial for Success
Operating a portfolio of direct-to-consumer brands provides insights on market trends and customer behaviors across different categories. With rising CPMs on Facebook, diversifying channel expertise beyond social media is essential for success. Successful entrepreneurs need to excel in CRM, offer optimization, pricing, Google, affiliate marketing, organic social, and content generation. Despite high credit card debt, consumers are still active, highlighting the importance of maintaining spend efficiencies, channel mix, and continuous improvement across all acquisition channels.
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