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Reinventing Distributed Commerce with AI
Greymatter
AI Impact on Commerce Journeys
AI is revolutionizing commerce journeys by enabling the creation of surprise and delight moments through generative AI tools for ad creative. It allows for the generation of first experiences that people could not predict and then learning from these experiences to morph the journey for effectiveness. Companies are running more experiments on creatives, iterating based on effectiveness, and continually improving the transaction journey similar to how Facebook optimizes ads.
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