Engagement Metrics Can Mislead Strategic Focus

Chris Walker joins Erik Jacobson, CEO at Hatch, to host a LinkedIn strategy masterclass, covering strategies, evolving trends, and practical tips. Chris starts by reflecting on his LinkedIn journey, from starting in his living room to becoming one of the highest producing content creators on the platform. Chris and Erik discuss how LinkedIn's algorithm has changed, the significance of fresh content, and the enormous opportunities that the platform offers for B2B companies.

Chris explains the nuances of his LinkedIn strategy, emphasizing the importance of persistence and content that resonates with the intended audience. The conversation moves through setting correct goals, creating engaging content, and navigating LinkedIn’s platform tactics. Chris shares his morning routine of LinkedIn postings and the balance between personal branding and using multiple profiles for company success. The episode is rich with insights on how to effectively leverage LinkedIn for maximum business impact, especially for B2B players.

The next Expert Session, featuring Malin Wijenayake will take place on September 17 at 11am central. Register Here. 

If you want to have a conversation with Chris and present your current questions, roadblocks, or projects you’re working through, make sure to attend this weekly event every Tuesday at 12 central. Register here.

Can’t make the event but have a question for Chris? Submit it here.