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Laura Jones, CMO of Instacart: Love the Challenge
Building Better CMOs and Marketing Leaders
Balancing Lower and Upper Funnel Marketing Strategies
The speaker emphasizes the importance of balancing lower funnel strategies for short-term results with upper funnel strategies that build long-term value. They highlight the need for emotional storytelling and deeper connections in marketing to bolster lower funnel outcomes. The speaker acknowledges the significance of both lower and upper funnel strategies, discussing the shift towards higher funnel marketing initiatives like shoppable video ads and co-marketing partnerships.
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