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Building Success on Your Own Terms (on The Learning Leader Show with Ryan Hawk) | Ep 691
The Game w/ Alex Hormozi
Importance of Perception and Evidence in Message Delivery
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The success of conveying a message lies heavily on how people perceive the information rather than the information itself. Evidence plays a significant role in shaping the perception of a message. For instance, even the best message may fail if the hook is missed, as evidenced by a significant increase in sales after a minor adjustment in the initial delivery of information. The frame of evidence is crucial, as people use it to judge the credibility and truthfulness of the message. Lack of evidence can lead people to dismiss the message entirely. Therefore, having solid evidence to support your message builds confidence and credibility in the eyes of the audience, enabling effective delivery of information.
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