Value-Based Strategy and Value Maps

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Implementing value-based strategy in organizations reveals a lack of enthusiasm for existing strategic processes, often perceived as bureaucratic and driven by budget concerns. The value organizations create may not directly correlate with financials but manifests in loyalty and repeat business. Strategic planning processes focused solely on financials may miss the mark. To overcome this, creating a value map is crucial, measuring willingness to pay and sell to gauge the value created, which is a foundational exercise highly valued in executive education.

Have you ever put a lot of time and energy into strategy work, but instead of finding clarity, ended up even more overwhelmed by conflicting priorities?

Harvard Business School professor Felix Oberholzer-Gee says it doesn’t have to be this way. He argues that all companies should simplify and focus on two value drivers: customer satisfaction and employee satisfaction.

In this episode, he offers step-by-step guidance for implementing a value-based strategy in your organization, using a “value map.” He also explains why it’s important to separate financial planning from strategic planning.

Key episode topics include: strategy, creativity, design thinking, Starbucks, Apple, aesthetics, design, customer centricity, consumer research, competition.

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