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#179: Justin Moore – A step-by-step strategy to get anyone sponsored, regardless of audience size.
Creator Science
Customized Rates Based on Brand Objectives
When determining rates for collaborations, it is essential to emphasize that every deal is unique and bespoke, tailored to the brand's specific objectives. It is crucial to avoid using standard rates and instead focus on customizing proposals for each brand. Having a rate card or a rate sheet on the website can be detrimental as it overlooks the importance of aligning with the brand's goals. Brands typically fall into one of three categories of objectives: awareness, repurposing, or conversions. By understanding these objectives, content creators can better tailor their collaborations to meet the brand's needs effectively.
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