
I studied persuasion for 100 hours. Here’s what I learnt.
Nudge
The Power of Compliments and Weather in Persuasion
Positive affirmations, even when recognized as insincere, can influence attitudes and behaviors. Compliments in a task-related context lead to favorable feelings, with individuals demonstrating a preference for the source. Moreover, adapting communication style to match the partner's tone is more effective than assertiveness. Additionally, the weather significantly influences success rates in interactions, with compliments and requests being more successful on sunny days than on cloudy ones. People report higher satisfaction and are more likely to agree when approached on sunny days compared to rainy days.
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