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Only Pro Marketers Use These Untapped Marketing Channels
Marketing Against The Grain
Effectiveness of Point of Moment Advertising
Locking the audience in a confined space increases advertising effectiveness, as seen in platforms like in-flight advertising and Uber/Lyft apps. Targeted advertising during moments of heightened engagement, like waiting for a ride, proves to be highly successful. Companies like Uber, Lyft, and DoorDash have developed robust advertising products within their platforms, turning gig marketplaces into substantial advertising businesses.
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Listen to the best highlights from the podcasts you love and dive into the full episode