Is Netflix Fumbling Ads?
The Town with Matthew Belloni
00:00
The Power of Live Events in Streaming
The shift of major subscription video services to offering an advertising tier has significantly impacted the viewer experience and the content offered. Engagement has become the key metric for streamers to attract more viewers, which translates to higher revenue. This has made live events such as sports, reality shows, and exclusive specials extremely valuable for streaming platforms like Netflix.
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