2min snip

The Town with Matthew Belloni cover image

Is Netflix Fumbling Ads?

The Town with Matthew Belloni

NOTE

The Power of Live Events in Streaming

The shift of major subscription video services to offering an advertising tier has significantly impacted the viewer experience and the content offered. Engagement has become the key metric for streamers to attract more viewers, which translates to higher revenue. This has made live events such as sports, reality shows, and exclusive specials extremely valuable for streaming platforms like Netflix.

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