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285 - The Demand Generation Blueprint - With Daniel Priestley
The Futur with Chris Do
Capture Different sureness levels for buying vs showing interest
The key difference lies in the sureness levels required for buying versus showing interest. To make a purchase, individuals need to be about 90% sure about their decision. On the other hand, showing interest only requires a lower sureness level of about 10-20%. For instance, when considering a company rebrand, being 90% sure may prompt direct interactions with an agency, while showing minimal interest may lead to filling out online assessments to explore the idea further. By revealing limited capacity to take on clients and emphasizing selectivity, the dynamic shifts, creating a demand-supply tension that can influence decision-making.
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