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#373: Quiz Creation 101: Everything You Need to Know About Using the Most Effective Lead Magnet
Online Marketing Made Easy with Amy Porterfield
3 Types of Quizzes for Your Business
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There are three main types of quizzes that can be utilized for business objectives. The first type is a launch quiz, which is designed to attract leads for a specific course or service and is effective during promotional periods. The second type, the signature quiz, serves as a primary lead magnet, consistently appealing to the entire audience by providing insights into their preferences and directing them into appropriate funnels. This evergreen quiz type evolves with the business and should reflect the unique methodology or signature style of the creator. Lastly, the commerce quiz focuses on facilitating product sales by providing personalized recommendations to ease decision-making and reduce overwhelm when faced with numerous options. Choosing the right quiz depends on the business's unique goals, whether it's list building, launching a new offer, or driving sales, emphasizing the need to align the quiz type with strategic objectives.
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