E66: Sales Tech Mayhem - Gartner Analyst Dan Gottlieb’s Insights on B2B Market Shifts
Topline
Generative AI is reshaping the sales tech market
The shift towards generative AI in the sales tech industry is causing large enterprise companies to no longer evaluate sales technologies at a category level but rather at an AI for sales level. This change is leading to more active involvement from CIOs, data analytics, and leadership teams in the evaluation and purchase of sales technologies, essentially resetting the shot clock for the sales tech market.
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