2min snip

How I Built This with Guy Raz cover image

Reimagining seafood production with Aryé Elfenbein and Justin Kolbeck of Wildtype (2022)

How I Built This with Guy Raz

NOTE

Learning and Scaling: Overcoming Challenges in the Early Days

We felt like we really had our arms around how this would scale/nThe two fundamental questions were: Can we make a good product? and Could this ever scale into a big business?/nRoughly half of a fish's weight gets thrown away between being caught and showing up on your plate/nHaving no waste gave them a 50% advantage over conventional seafood/nThey made a change that enabled them to grow something that tasted like raw salmon

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