How I Built This with Guy Raz Reimagining seafood production with Aryé Elfenbein and Justin Kolbeck of Wildtype (2022)
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Jun 29, 2023 Aryé Elfenbein, a visionary cardiologist, and Justin Kolbeck, a former diplomat, co-founded Wildtype to revolutionize seafood production through stem cell technology. They share insights on the dire environmental impact of traditional fishing and their mission to cultivate real, sushi-grade salmon sustainably. The conversation covers their journey from foie gras to seafood innovation, the ethical dilemmas of food choices, and the groundbreaking methods that allow them to grow salmon in just weeks. Their commitment to transparency and sustainability is reshaping the future of seafood.
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Chance Meeting
- Aryé and Justin met at a dinner party in 2011 where guests were strangers.
- Aryé, a cardiologist, and Justin, a diplomat, connected, forming a lifelong friendship.
Early Business Ideas
- Aryé and Justin brainstormed 100 business ideas, including a redesigned neti pot.
- They sought a venture with deeper meaning, sparking their interest in cultivated meat.
Inspiration for Cultivated Meat
- Aryé's trip to Australia sparked the idea of meat consumption without animal harm.
- This led him to a conference on cultivated meat, changing his career trajectory.