Persuasion: Part 2
Hidden Brain
00:00
The 7 experimentally validated techniques for persuasion
Social proof is a principle that reduces uncertainty in others when we show them that a lot of other people, like them, are doing or have been doing what we're asking this particular individual to do./nThis principle is used by salespeople to convince customers to buy products or services./nIt also works in situations with much lower stakes, such as when people are deciding whether to evacuate or stay in place during a disaster.
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