How I Built This with Guy Raz cover image

Advice Line with Tony Lamb of Kona Ice

How I Built This with Guy Raz

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Innovation in Business Model Expansion

The key insight here is about transforming the traditional ice cream truck model by introducing shave ice as a new concept. This innovation led to the development of a successful franchise model where individuals can purchase and operate Kona ice shave ice trucks as small businesses. Currently, there are 1,850 Kona trucks and 150 coffee trucks operating across the United States.

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