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Advice Line with Tony Lamb of Kona Ice
How I Built This with Guy Raz
Innovation in Business Model Expansion
The key insight here is about transforming the traditional ice cream truck model by introducing shave ice as a new concept. This innovation led to the development of a successful franchise model where individuals can purchase and operate Kona ice shave ice trucks as small businesses. Currently, there are 1,850 Kona trucks and 150 coffee trucks operating across the United States.
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