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#443 – Gregory Aldrete: The Roman Empire – Rise and Fall of Ancient Rome

Lex Fridman Podcast

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Emotions Speak Louder Than Words

Innovation outside technology is limited, as human psychology remains constant. Cicero adeptly utilized emotion-driven visual elements in his speeches to influence juries, employing props like babies and parents to evoke sympathy. His methods showcased a blend of rhetorical skill and emotional manipulation. Cicero, although possessing high ideals regarding the republic, leveraged rhetorical tricks effectively. Additionally, ancient Romans used a specific system of gestures to enhance public speaking, where actions conveyed emotions, intensifying the audience's emotional responses to the spoken words. This combination of visual and physical elements underscored the powerful impact of non-verbal communication in persuasion.

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