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How do we survive the media apocalypse?
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Venture Capital and Media Companies
In the boom years, media companies like Buzzfeed were heavily reliant on venture capital and low interest rates, often operating at a loss. The increase in interest rates marked the end of this era as the funding for media companies dried up. Additionally, the belief in these companies becoming significant players also diminished, as evidenced by examples like Andres and Horowitz's $50 million investment in Buzzfeed.
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