Quick takeaways

• The shift from traditional to subscription-based media models due to challenges in funding journalism and the impact of platforms like Google and social media on media sustainability.

• The importance of consumer responsibility in shaping the media landscape through attention and financial support, highlighting the influence of individual choices on media survival.

• The pivotal role of consumers in supporting local news and publications by actively engaging and subscribing to them for sustaining a diverse media ecosystem.

• The emphasis on creating niche, valuable content for dedicated audiences, signaling a shift towards specificity over generality in media organizations for future success.

Deep dives