Over the last month, Jay Acunzo and I have both launched our own membership programs. And while we were in the thick of designing and launching those programs, we thought it would be a good idea to record a podcast about it.

This episode is part of “Jay Talking,” a series of conversations with my friend Jay Acunzo that are less of an interview, and more of a conversation between two creators in the trenches of building their businesses.

Jay is an author, a speaker, and a showrunner. He started his career in marketing working with ESPN, Google and HubSpot. He hosts Unthinkable, a storytelling podcast about creative people who break from conventional thinking to make what matters most.

In this episode of Jay Talking, we talk about how we structured our membership programs, the difference between creators following a Tesla vs. a Toyota model, the psychology of pricing a membership, how I presold access to the Creative Companion Club, and the uncertainties we didn’t let hold us back.