Will the New All-in-One Sports App Finally Kill Cable?
The Town with Matthew Belloni
Transition to Streaming Platforms for Sports Content
TV networks are starting to move sports content to their streaming platforms, but the transition has not been punished by distributors. This move is driven by the need for programming, as networks believe that even if the content is available on streaming platforms, it still brings in more viewers. Advertisers are also not concerned about this transition, as they view it as additive, leading to more eyeballs and potentially more ad revenue.
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