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Ken Goodrich’s Proven Strategies to Build and Grow a Sellable Business

The Home Service Expert Podcast

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Build for Saleability, Not Just Survival

Creating a business with potential for sale is crucial for future growth and wealth generation, regardless of the current intent to sell. Business owners should focus on making their enterprises appealing to potential buyers, ensuring that the value of their hard work continues to appreciate over time. This involves building a business that attracts interest, akin to strategic property selection in a game of Monopoly. Furthermore, taking proactive steps to optimize business operations, such as addressing inefficiencies or unproductive team members, is essential. Much like preparing the body for long-term fitness, discipline and diligence in enhancing business value can lead to significant opportunities for liquidity and wealth, should circumstances demand it.

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