Authority Hacker Podcast – AI & Automation for Small biz & Marketers cover image

#344 - 1 Year Since HCU: What’s Working Now

Authority Hacker Podcast – AI & Automation for Small biz & Marketers

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Be the Face, Choose Your Path

Success in business often requires leaders to enhance their visibility and be the face of the company while remaining selective about clients. It’s crucial to avoid the pitfalls of tailoring services for every client, as this can hinder scalability and growth. Instead, focus on building a product or service that attracts the right customers. The book 'Built to Sell' emphasizes the importance of creating a product-driven business model. Additionally, selling info products can be lucrative, especially when combined with a strategy that includes providing valuable free content to build an audience. However, managing this approach necessitates an intermediate to advanced skill level, emphasizing quality in both free content and the subsequent info products to ensure customer engagement and traffic.

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