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How Google Ads Are Ripping You Off & How to Scale In Spite of It
Perpetual Traffic
Importance of Business Metrics in Digital Marketing
Understanding the business health metrics is crucial in digital marketing, rather than solely relying on conversion metrics from paid media platforms which may not always reflect the true success. By focusing on click-through rates, traffic quality, search intent, and business positioning, one can improve business health. Benchmarking these metrics against each other helps in identifying improvements in customer traffic and conversion engine metrics. This approach enables businesses to prioritize high-quality customer acquisition over vanity metrics and in-app ROAS, ultimately leading to sustainable growth and increased profitability.
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