AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
2min snip
EP 17: Mastering Tik-Tok, Content Creation Challenges and the Evolution of Commerce | Ashwinn Krishnaswamy, Partner at Forge
Social Studies
Understanding the Comprehensive Nature of Branding
The term 'brand' is often used loosely by people outside the branding agency world, typically referring to packaging design and logos. However, a brand encompasses more than just the visual elements; it includes communication across various touchpoints such as social media, advertising, and activations. When designing packaging and establishing brand aesthetic, understanding the distribution channel is crucial. It is important to consider if the brand will be distributed through retail or other channels to align packaging design accordingly.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode