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Your New Content Marketing Playbook (ft. Jess Cook)
Distribution First
The Myth of Weekly Content Publishing
Contrary to popular belief, consistently publishing new content every week is not necessary for engaging with an audience. People consume content in various ways and are not always interested in regular updates. Instead of relying solely on a website, email newsletters and podcast feeds are more effective in reaching and retaining an audience. The old school method of publishing multiple blog posts per week may work for SEO purposes, but if the content doesn't generate traffic or interest, it becomes irrelevant.
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