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Decoding Customer Insights, Trust, and the Jobs-to-be-Done Framework with Bob Moesta | E1943

This Week in Startups

NOTE

Understanding Customer Needs beyond Direct Statements

Believing in what customers directly say may not reveal their true needs because customers often lack awareness of all possible solutions. They tend to express desired features based on past experiences and not future possibilities. To truly uncover customer needs, it is crucial to focus on outcomes rather than specific features. By understanding the purpose behind their requests, businesses can innovate and provide solutions that address the underlying needs effectively.

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