A small business owner named Sophie from Portland, Oregon wants to know how a candle shop can make money off of a digital course. The advice given is that the candle shop can either teach people how to make candles or share insights on how they built a successful candle business. Contrary to the myth that teaching will decrease sales, there are people who prefer to have someone else do it for them and others who are interested in learning the process. Teaching can be a lucrative opportunity for the candle shop.

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