Learn from Amy Porterfield, an expert in online courses and digital marketing, as she shares tips for starting with online marketing and transitioning careers. Embrace discomfort for personal growth and success, and discover the power of messages in a bottle to connect with others. Don't miss the upcoming Coach Builder Summit and get access to Amy's masterclass on monetizing an email list.
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Quick takeaways
Pivoting your career to create an online platform and course presents a significant opportunity to make money and influence lives by leveraging the internet.
Adding online material and products to an existing business model, such as digital courses, not only generates leads but also allows you to leverage your expertise to teach others and expand your business.
Deep dives
Pivoting your career and creating an online platform
In this podcast episode, Amy Porterfield discusses the importance of pivoting your career to create an online platform and course. She emphasizes that there is a significant opportunity to make money online and influence lives by leveraging the internet. Amy shares insights on how to start by creating a menu of products, deciding what to sell, and identifying potential clients. She recommends taking baby steps, getting uncomfortable, and embracing failure as part of the journey. Amy also highlights the importance of finding your own path and not following what everyone else is doing.
Adding online material and products to existing business model
Amy Porterfield explains how to add online material and products to an existing business model. She suggests starting with digital courses as lead generators and explains how to leverage your expertise to teach others. Amy provides examples such as teaching people how to make candles or sharing insights on building a successful business. She also discusses the potential of certifications and licensing to expand your business. Amy and the host, Don Miller, emphasize the benefits of giving away valuable content and the impact it can have on brand awareness and customer loyalty.
Tips for entrepreneurs starting with online marketing
The podcast addresses a question from Caleb, an entrepreneur who wants to venture into online marketing. Caleb seeks advice on where to start without feeling overwhelmed. Amy Porterfield suggests starting as a side hustle to avoid quitting the nine-to-five job too soon. She recommends creating a menu of products, determining what to sell, and building a list of potential clients. Amy emphasizes the importance of failing multiple times and not giving up, as failure is part of the learning process. Additionally, she advises making products profitable and collecting email addresses to create a customer base before leaving the day job.
Monetizing a physical product with a digital course
Sophie, a small business owner who runs a candle shop, seeks advice on how to monetize her physical product with a digital course. Amy Porterfield suggests two strategies. The first is teaching people how to make candles, as there is a market of individuals who prefer DIY. The second is sharing insights on building a successful candle business and teaching others how to replicate it. Don Miller adds ideas such as creating a free course on gift-giving that incorporates candles, which can generate leads and increase brand awareness. He also suggests allowing others to sell the candles and earn a commission, creating a win-win situation.
Join us on February 1, 2024 at Coach Builder Summit, the ultimate free livestream event all about helping coaches and consultants build and grow their businesses. Lock in your spot at CoachBuilder.com/CoachSummit.
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Many aspiring entrepreneurs find it hard to make the leap into the online business world. They see the potential in online courses or coaching but struggle with making good content, getting people interested, and selling their products and services. This often leads to a lot of hesitation and confusion that keeps would-be entrepreneurs stuck in jobs they hate for way too long. So we brought in one of our favorite experts to help you sort it all out!
In this episode of Business Made Simple, host Donald Miller teams up with Amy Porterfield, author of Two Weeks Notice and leading expert on digital marketing and online course creation, to answer and coach through listener submitted questions including how to quit your 9-5, produce online courses, shift professional identities, and more. This episode is chock full of advice for anyone wanting to venture into the online business space. Tune in for expert insights on starting and growing a successful online business.
Would you like Don to coach through your question like the ones featured in today's episode? Just go to BusinessMadeSimple.com/Podcast.