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Growing Profitability ft. Alan Doan of Missouri Quilt Co
Ecommerce Playbook: Numbers, Struggles & Growth
Authenticity and Genuine Care Builds Strong Customer Relationships
Building strong customer relationships requires authenticity, genuine care, and a true passion for serving the community. Customers appreciate when companies are authentic, true to themselves, and genuinely care about their needs. Being kind, patient, forgiving, and loving towards customers can foster loyalty and positive feedback. A story about some individuals trying to profit off a domain without genuinely caring for the community resulted in backlash, highlighting the importance of sincere intentions. Creating meaningful connections with customers can lead to profound expressions of gratitude and affection, such as receiving hundreds of heartfelt Christmas cards, demonstrating the deep relationship between the brand and its customers.
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