Create Remarkable Products Worth Sharing

Summary: Instead of focusing on self-promotion, create products so good that your audience can't help but share them with others. True fans amplify your message more effectively than any advertisement. Focus on making something remarkable that people will talk about.

Insights:

• Word-of-mouth marketing from trusted sources is more impactful than self-promotion.
• If your product isn't being shared organically, reassess its quality and how you tell its story.
• Target a small, dedicated audience who will become your advocates.

Proper Nouns:

• Oprah: Used as an example of a large platform, implying that even appearances on such platforms are less effective than genuine word-of-mouth marketing.

Research

• What strategies can businesses use to encourage word-of-mouth marketing?
• How can businesses identify and cultivate their "true fans"?
• What are some examples of products or services that have successfully leveraged word-of-mouth marketing?