SPI 795: Thinking Small, Winning Big—the Unconventional Path of a Niche Software Company with Brenden Mulligan
The Smart Passive Income Online Business and Blogging Podcast
Empowering Creators to Focus on Creation
The speaker's journey started by assisting musicians in managing digital content amid the rise of platforms like iTunes and MySpace. The experience of helping creators inspired a passion for enabling creatives to eliminate non-essential tasks and focus on their core artistic endeavors, whether in music, podcasting, or other creative fields. The speaker emphasizes the importance of creators understanding the business aspect of their work and optimizing their time by delegating tasks not central to their creative process.
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