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How Eric and Mike Built Undertone to a $180M Exit

Open Market

NOTE

Embrace Competition and Differentiation

Competing in a market involves understanding the balance between similarities and differences with competitors. It is essential to focus on unique aspects that set your company apart to avoid commoditization. Analogously, in a competitive scenario, it is crucial not to be last rather than aiming to be the first. Collaboratively competing with distinct competitors can be beneficial as it helps in honing in on unique selling points and prevents commoditization. Having competitors in the market can drive innovation and lift the entire industry, presenting both challenges and opportunities for growth.

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