Discovering the Holy Grail for Defining Product Market Fit

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The speaker realized the need for a plan to define and systematically increase product market fit, leading to extensive research and discussions with experts. This journey led to the discovery of a key metric by Sean Ellis, which measures the percentage of users who would be 'very disappointed' if they could no longer use the product. Companies with more than 40% of users in this category have initial product market fit, and this metric is more objective and predictive than net promoter score.

Episode 93: Today, we’re talking about product market fit. Product market fit is one of those things that every startup founder obsesses over, but it’s always been this elusive thing that can’t be measured or quantified. Until now. Rahul Vohra, the founder & CEO of superhuman, which is the fastest email app ever, felt strongly that there had to be a better way to measure product market fit. A way to quantify it and use it as a proactive tool to dictate how you run your business and build your product. So in 2017 he wrote a seminal essay on a step by step process for testing, measuring, and achieving product market fit in your business, an essay that has now become the most read article ever on the popular startup blog First Round Review. In this episode Rahul breaks down his product market fit process, so you can learn how to apply it to your own business.

PMF Essay: https://review.firstround.com/how-superhuman-built-an-engine-to-find-product-market-fit

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