winners all had this in common... early employee at Andrew Wilkinson's venture studio Tiny shares all
In the Pit with Cody Schneider | Marketing | Growth | Startups
Media-First Approach in B2B Marketing
- Companies can gain significant leverage by thinking of themselves as media companies that make products, rather than product companies that make media.
- This strategy involves creating content across various platforms to build brand awareness and relationships with potential customers.
- Examples include Red Bull's social media strategy and HubSpot's marketing podcast network.
- For B2B startups, interviewing thought leaders and sharing content with target customers can establish industry presence quickly.
- This approach has been successfully implemented in various industries, including health, insurance, and biotech.
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