The Seed Stage - formerly "the June Podcast" cover image

SaaS marketing magic: Guillaume Moubeche's Lempire Strategies

The Seed Stage - formerly "the June Podcast"

NOTE

Unique Offer for Common Problem

Having a clear Ideal Customer Profile (ICP) can simplify targeting, but having multiple segments with a common problem can work if there is a unique offer or solution that differentiates from competitors. Focusing on a niche may be advised by some, but providing a distinctive solution can set a business apart in a competitive market.

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