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SaaS marketing magic: Guillaume Moubeche's Lempire Strategies
The Seed Stage - formerly "the June Podcast"
Unique Offer for Common Problem
Having a clear Ideal Customer Profile (ICP) can simplify targeting, but having multiple segments with a common problem can work if there is a unique offer or solution that differentiates from competitors. Focusing on a niche may be advised by some, but providing a distinctive solution can set a business apart in a competitive market.
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