Expect the Unexpected in Digital Engagement

Assuming predictability in social media success is futile; no one can accurately foresee what content will resonate. Efforts often yield surprising outcomes, as demonstrated by one tweet that garnered significant engagement yet minimal follower growth. The key takeaway is to focus on producing a high volume of content without fixating on expectations of excellence. Consistent output increases the likelihood of eventual success, while the pressure to deliver greatness can lead to disappointment.