Freakonomics, M.D. cover image

37. Can Fear Be Good Medicine?

Freakonomics, M.D.

NOTE

Fear Based Campaigns in New York City

And that's when you begin to see these really graphic im ges of clogged up arteries, of hearts that were struggling to beat, of limbs and lungs that had been eaten away by cancer. And those campaigns were quite effective in reducing consumption of cigarettes.

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