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Fear Converts Facts Into Gut Reactions
- Fear can translate facts into gut-level meaning and motivate action when used correctly.
- Amy Fairchild warns fear is powerful but subjective and can both mobilize and harm.
Fear Comes In Different Flavors
- Fear is not a single mental state but a category with diverse physiological and psychological forms.
- A.J. Satpute explains acute predator fear differs fundamentally from existential or height-related fear.
How Fear Campaigns Are Framed
- Fear-based campaigns convey vulnerability, loss, or disgust to raise concern about disease.
- These campaigns often use vivid imagery, anxiety, and sometimes humor to make risk salient.