2min chapter

Freakonomics, M.D. cover image

37. Can Fear Be Good Medicine?

Freakonomics, M.D.

CHAPTER

Fear Based Campaigns in New York City

Amy sedy looked at fear based campaigns in New York City. She found that they were quite effective in reducing consumption of cigarettes. Amy sedy: "If being scared is what makes somebody take action, the view was than this is an effective campaign"

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