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Packaging Content for Distribution and Revenue
By packaging content and treating the creator as a partner and distributor, they are relieved of concerns like building the business, recruiting talent, or other operational burdens. This approach allows creators to focus on being the voice of authority, recording content, and managing distribution while relying on the right talent for building a valuable offering. As a result, creators can generate substantial revenue, reaching hundreds of thousands or even millions of dollars from sales without having to actively engage in the other business-related tasks.