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S7 E1: Listener Mailbag: SaaS’s Biggest Rip-Offs, Serial Returners, and Marketing a Lifestyle Brand

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Rapid Perfume Formulation Process

The formulation process for creating a new perfume can be completed within three weeks, involving finding a scent from a perfume house, sending it to a contract manufacturer, and receiving a sample. The entire process can take as little as six to 12 minutes and should not take six to 12 months as suggested by a current perfumer. Additionally, there are different methods, such as sending the fragrance to a contract manufacturer or a fragrance house, with the latter providing the advantage of directly testing and adding fragrances to the bulk product.

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