My First Million cover image

3 Killer Businesses Hidden in Plain Sight

My First Million

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Profitable Ventures: The Hidden Economics of Labor Law Posters

A burgeoning business model has emerged around labor law posters, which are required by law to be displayed in workplaces. Companies capitalize on the urgency and legal implications of not having these posters, often sending letters that create a sense of fear regarding compliance. While businesses could obtain these labor law posters for free through state labor websites, the convenience and intimidation tactics used by private companies lead many to purchase them for around $45. This model produces high profit margins due to the minimal costs associated with printing a single SKU product that is only updated annually. As labor law requirements evolve, companies are successfully generating millions by effectively marketing this simple yet essential service.

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