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The billion dollar war behind U.S. rum

Planet Money

NOTE

Negotiating a Deal with Diageo in Virgin Islands

In 2008, during a special legislative session in the Virgin Islands, representatives from Diageo flew in from London to persuade senators, like Neville, to approve a deal. The senators wanted to show that they could negotiate from a position of strength, emphasizing quality over size. While most senators supported the deal due to the island's struggling economy, some opposed giving money to a large liquor company and were concerned about potential fallout with Puerto Rico.

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