Discover the intense economic competition between Puerto Rico and the Virgin Islands in the rum industry, the history of rum wars, the $700 million rum tax payments, and how Captain Morgan shifted its operations to St. Croix, sparking the Rum Wars
The rum tax program created fierce competition between Puerto Rico and the US Virgin Islands, leading to the 'rum wars' and benefiting big liquor companies.
Congress's failure to renew parts of the rum tax program has jeopardized the financial stability of Puerto Rico and the US Virgin Islands, potentially causing an economic crisis.
Deep dives
Rum as the Economic Center
The rum industry plays a significant role in the economy of the US Virgin Islands and Puerto Rico due to a federal tax arrangement that directs most of the tax money from rum sales to the producing territories. This setup has led to fierce competition between the two territories, with the Virgin Islands successfully luring Captain Morgan from Puerto Rico in 2008 through a controversial deal that involved substantial subsidies and financial incentives.
Consequences of the Rum Wars
The rivalry between the Virgin Islands and Puerto Rico over rum production escalated into what became known as the 'rum wars.' Puerto Rico responded to the Virgin Islands' incentives by increasing subsidies to its remaining rum companies substantially, leading to a cycle of heightened financial support. This competition not only strained relations between the territories but also benefitted big liquor companies like Diageo at the expense of local economies.
Congressional Inaction and Uncertainty
Despite the significant impact of the rum tax program on the economies of the Virgin Islands and Puerto Rico, Congress failed to renew parts of this program, resulting in a loss of crucial federal tax revenue for the territories. This lack of action has left the territories facing an uncertain future, especially for the Virgin Islands, which heavily relied on the rum industry for financial stability. The failure to restore the rum tax funding could plunge the territories into a severe economic crisis.
When you buy a bottle of rum in the United States, by law nearly all the federal taxes on that rum must be sent to Puerto Rico and the U.S. Virgin Islands. It's an unusual system that Congress designed decades ago to help fund these two U.S. territories. In 2021 alone, these rum tax payments added up to more than $700 million.
Puerto Rico and the Virgin Islands split the money according to how much rum each territory produces. And the territories produce a lot of it — especially Puerto Rico, which single handedly supplies the majority of the rum that Americans drink.
But in 2008, the U.S. Virgin Islands pulled off a coup. It convinced one of the largest rum brands in the world, Captain Morgan, to abandon Puerto Rico and to shift its operations to the tiny island of St. Croix.
This was the beginning of the Rum Wars.
On today's show, the story of how a scheme designed to help Puerto Rico and the U.S. Virgin Islands turned them into bitter rivals. And how it ended up putting hundreds of millions of dollars a year — U.S. taxpayer dollars — into the pockets of big liquor companies instead.
This episode was hosted by Jeff Guo and Sarah Gonzalez. It was produced by James Sneed with help from Sam Yellowhorse Kesler. It was edited by Molly Messick, engineered by Cena Loffredo, and fact checked by Sierra Juarez. Alex Goldmark is Planet Money's executive producer.