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Jayasimha Nuggehalli on working collaboratively with the animal agriculture industry to help animals
How I Learned to Love Shrimp
"The Market is a Biggest Vigilante in the World": Fostering Systemic Change in Cage Free
The market acts as a major driving force for efficiency, determining what systems survive and what doesn't. To promote cage-free systems successfully, creating an ecosystem is crucial. Change occurs when there is a supportive ecosystem. Silicon Valley's success is attributed to the ecosystem in place. To encourage cage-free production in Asia, it's vital to work within the market's efficiencies and not against it. By establishing a company dedicated to building an ecosystem for cage-free production, focusing on knowledge, equipment availability, and market efficiency, favorable conditions for buyers and sellers to meet cage-free commitments are created. Understanding the market's temperature is essential, as farmers have the most insight. Thus, by utilizing an ecosystem approach, the movement towards cage-free systems can thrive, leveraging the market's efficiencies for success.
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