
I studied persuasion for 100 hours. Here’s what I learnt.
Nudge
00:00
Solar Panel Sales
- A solar panel salesman struggled with door-to-door sales, with most people rejecting his pitch.
- One day, he saw his colleagues installing panels at a neighbor's house and changed his approach.
- He told potential customers that he was installing panels for their neighbors and asked if they were interested.
- This tactic, leveraging social proof, dramatically increased his success rate, with many people agreeing on the spot.
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.