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I studied persuasion for 100 hours. Here’s what I learnt.

Nudge

00:00

Solar Panel Sales

  • A solar panel salesman struggled with door-to-door sales, with most people rejecting his pitch.
  • One day, he saw his colleagues installing panels at a neighbor's house and changed his approach.
  • He told potential customers that he was installing panels for their neighbors and asked if they were interested.
  • This tactic, leveraging social proof, dramatically increased his success rate, with many people agreeing on the spot.
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